Melbourne Identity System
Melbourne, Australia has become a hotspot for the youth in Australia, and from this, it has emerged as a cultural epicenter of the nation, where art, food, and music from all backgrounds come together on the shores of Victoria. The current identity of Melbourne has fallen out of date with the current landscape of Melbourne, causing a disconnect between the city’s image and what it is actually like. To solve this problem, I created a new identity system that would capture everything that makes Melbourne unique and a major modern city.
