8-Bit Brewing
Packaging System, Branding
8-Bit Brewing
8-Bit Brewing is a brand that uses nostalgia for retro video games as a way to appeal to young adults and increase sales. The brewery is at a respectable scale, but is not nationally known, and to compete in the overcrowded shelves of liquor stores, high-end grocers and popular convenience stores the brand uses vibrant colors and illustrations to make sure consumers’ eyes immediately get drawn to their products.