NFL Sunday Tick Logo Redesign
When EverPass became the exclusive rights holder for NFL Sunday Ticket for businesses, we undertook the initiative to create our own logo that brought the logo more in line with what EverPass offered commercial venues: innovative tech that makes watching sports in bars easier. Me and my fellow designer wanted to create a logo that broke from DIRECTV’s previous logo that had remained largely unchanged for 25 years.
Typography
The logo uses Countach Variable, a strong simple typeface to help the words stick out amongst the logo, as well as remain visible at all sizes when being used
Colors
When deciding the color scheme to use during the creation of the new NFL Sunday Ticket mark, we wanted to use less gradients than before, and bring in colors that are visually dominating, so that the logo quickly matches the energy of the largest sports league in the world, as well as gets people to notice it right away. We landed on a contrasting set of greens, and a volt yellow to reference the uprights that frame the Ts of ticket.
