EverPass Website Design
As the Senior Designer I was tasked with creating web pages for our main site, as well as landing pages that serve our digital ad targeting segments. I created visual compelling web layouts that were easier to navigate and use, which bolstered our web traffic by 45,000 visitors, as well as increased the average time spent on pages by upwards of 12 seconds. The new sites also saw our organization lead volume increase dramatically that help reach marketing lead KPIs year over year.
EverPass Home Page
The homepage was redesigned to directly bring the materials that mattered to the top. We quickly redesigned the nav to be a modern tech mega menu that displayed all of our content offerings, as well as provided an organic nav below the fold with imagery guiding people to select the streaming package they were interested in.
I also reorganized the way we were displaying the other parts of our business below the fold by incorporating elements of our marketing capabilities intertwined with sports video to display the full range of EverPass’s capabilities.
EverPass Landing Pages
As the main web designer, I was primarily responsible for all web pages being stood up on everpass.com. I created templatized product offering pages, which showcased the content that we had like ESPN+ for Business, NBC Sports, Prime Video Sports, Chicago Sports Network and Paramount+. I also created sales landing pages for NFL Sunday Ticket that captured people who received targeted display ads during peak selling season, and redesigned pages like our blog to be more modern and simpler to read.
